INVSTR is a social media community that disperses all kinds of information on investing in financial assets such as stocks & cryptocurrency. Powered by Tradr - a financial trading app, this community focuses on educating their audience on investing tips, latest news, best investment practices, and much more.
I was responsible for developing a bespoke style guide for social media graphics and designing these graphics on a regular basis.
I kicked off by carrying out interviews with the client, talking about the vision of the brand and their core purpose behind building this community.
I learned that they are looking to be pioneers when it comes to providing knowledge & information about trading & investing. Their target audience included people who would be using the parent product (tradr - a trading application), experienced traders, and also people who are completely new to the trading world.
I also carried out some research on competitors & similar brands in the industry to see how they were using social media to communicate information in a creative and aesthetic way.
As part of the visual identity, I came up with a bespoke colour scheme that was sophisticated yet approachable & modern.
I also made sure to choose colours that were appropriate & apt for the industry. The primary colour “Blue Glow” was chosen to portray a calm modernity that is easily approachable.
I chose this modern typeface due to its clean definition of letters and font variations. It can be simple & minimal but also bold & loud when intended. This flexibility fit well with the tone of communication of the brand.
Imagery & Aesthetic Treatment